CALILA STUDIO
Concepting/Art Direction
+17184960076
Kindo Store
Monterrey NL, MX
Status - Completed
2015
This retail space was designed to feel like a toy in itself — playful, tactile, and full of color. The concept takes direct inspiration from children’s building blocks and modular games, using oversized forms and bold pastels to turn the store into an immersive environment that kids and adults can both enjoy.
Instead of traditional racks and shelving, the store uses a network of bent metal tubes that twist and loop through the space, mimicking the lines of a toy train set or marble run. Each bend, surface, and form is functional, but also part of the visual play.
The material palette combines soft curves, glossy surfaces, natural wood, and candy-like colors to create a sense of familiarity and surprise. Displays are low, approachable, and designed to be seen from a child’s point of view — while still offering a strong visual identity from the outside.
This is more than a place to shop — it’s a space that invites exploration, movement, and delight, all grounded in a language of shapes that feels made for play.