CALILA STUDIO
Concepting/Art Direction
+17184960076
Tokyo, Japan
Status - Completed
2024
This installation for Coachtopia was designed as a playful and immersive retail environment, inspired by the forms, colors, and energy of playgrounds.
The layout uses curved platforms, steps, and ramps to encourage movement and exploration, breaking the typical linear shopping experience. Visitors are invited to walk, climb, and engage with the space in a more informal, interactive way — turning the store into a kind of urban playscape.
Materials were carefully selected with sustainability in mind. The display risers and platforms are built from compressed recycled plastics and post-consumer waste, giving form to Coachtopia’s commitment to circular design. The bold blue flooring, colorful signage, and terrazzo-like textures reinforce the theme while creating a visual world that feels both light-hearted and purposeful.
The result is a retail experience that reflects Coachtopia’s values — youthful, optimistic, and conscious — while offering a space that’s as fun to move through as it is to shop in.
Collaboration/Anagrama Studio
Monterrey, NL, Mexico
Status - Built
2020
Cara de Vaca was designed as a space that feels both unfinished and intentional — taking inspiration from basic
wood-framed construction, metal studs, and exposed structural systems often seen in temporary or raw housing builds.
Instead of covering or hiding these elements, we used them as the language of the architecture.
The structure is the aesthetic intention.
This raw framework is balanced by a more open, botanical approach — almost like a solarium. Natural light,
plant life, and air flow are part of how the space works. The building isn’t sealed; it’s porous. The architecture
sets the outline, but the environment is what fills it in.
The result is a restaurant that feels relaxed and open, with a layout that encourages slow movement and casual
gathering. Materials are direct. The space is not about decoration — it’s about structure, light, and atmosphere
working together in a simple, clear way.
Taipei, Taiwan
Status - Built
2024
This Coach Play location on Chifeng Street was designed as a space that feels both local and unexpected — blending the brand’s global identity with the neighborhood’s creative, street-level energy.
The architecture references Taipei’s layered urban texture: informal, flexible, and alive. Materials were kept simple and tactile, allowing color, scale, and signage to take the lead in shaping the experience.
The layout invites movement and exploration — more like a curated corner store than a traditional boutique. Modular displays, custom fixtures, and bold graphics reflect Coach Play’s playful take on fashion and retail, while adapting to the street’s casual rhythm and foot traffic.
The space was built to feel grounded, expressive, and connected to its context — a retail presence with personality and a sense of place.
CDMX
Status - Work in Progress
2025
This eyewear store was designed with a focus on clarity, rhythm, and material honesty. The layout is long and narrow, organized by a strong central axis that guides the user’s view from the street into the depth of the space.
Wall-mounted wood display units create a consistent rhythm along both sides, while a grid of linear ceiling lights reinforces direction and brings a sense of balance to the elongated volume. Materials were kept minimal and tactile: warm wood, exposed concrete, and a neutral stone backdrop define the palette, complemented by bold red accents that appear in key elements like the bench and visual identity features.
The storefront is transparent and open, framed in wood with an integrated signage element that plays with translucency and layered graphics. The shelving, lighting, and branding are integrated into the architecture rather than applied on top of it — making the design feel complete, but not overworked.
The result is a space that feels both functional and intentional — visually quiet but spatially rich.
London, UK
Status - Completed
2023
This installation was created as part of Coachtopia’s ongoing commitment to circularity and conscious design, taking over the main window display and in-store pop-up at Selfridges London.
The centerpiece is a spiral wooden structure inspired by the idea of continuous movement and reuse — a sculptural form that doubles as a display system for the Ergo bag collection. The structure was built using lightweight timber and repurposed cork, chosen for their low environmental impact and recyclability.
The visual language references both playground architecture and traditional craft systems — open, layered, and tactile — while celebrating the vibrant color palette of the upcycled Coachtopia pieces. Each bag is made from Coach leather scraps and post-consumer materials, making the display not just a showcase, but a statement about material transformation and design transparency.
The installation was designed to feel light, optimistic, and in motion — a physical expression of Coachtopia’s mission to rethink waste and craft in a playful, forward-looking way.
Óptica Quevedo Juarez
CDMX, MX
Status - Built
2022
Óptica Quevedo was designed as a retail space that balances clarity with warmth — a modern eyewear store where each product is presented with intention.
The layout is built around a grid of illuminated shelving and displays, giving structure to the space while also creating a soft, diffused glow that frames the product. Colored walls and fixtures in warm yellow, coral, and deep green introduce rhythm and zoning without overwhelming the compact footprint.
The central seating area doubles as both consultation and display space, with translucent panels that echo the modular logic of the rest of the interior. A sculptural concrete counter anchors the foreground, while carefully placed plants and raw textures soften the overall atmosphere.
Material contrasts — glossy vs matte, light vs saturated — were used to highlight the precision of the product while keeping the space open and approachable.
Tucson ADU
Tucson, AZ, USA
Status - Work in Progress
2024
Tucson 520 sq ft ADU Proposal in Sam Hughes.
An Arizona ADU, An accessory dwelling unit (ADU) is a small, self-contained residential unit located on the same lot as an existing single-family home. An ADU has all the basic facilities needed for day-to-day living independent of the main home, such as a kitchen, sleeping area, and a bathroom.
An ADU is designed for long-term, everyday living, while a guest house is not. The purpose of an ADU is to create accessible, affordable housing
Monterrey NL, MX
Status - Built
2019
This indoor playground was designed as a bright, open space where color, geometry, and material texture come together to create a playful and engaging environment for children.
Each zone within the space is defined by its own form and palette — from soft terrazzo-patterned flooring to bold sculptural elements like the curved coral-tiled wall, grid-wrapped towers, and pastel staircases. Standard play equipment like slides and tunnels were integrated into custom architectural volumes to make them feel part of the spatial language, not just placed objects.
Color was used intentionally to support wayfinding and define activity zones, while maintaining a cohesive overall atmosphere. The material palette includes tile, polished resin, natural wood, and mesh — chosen both for durability and visual rhythm.
Large windows flood the space with natural light, enhancing the soft edges and giving the whole environment a sense of calm and clarity, even within its vibrancy. The design balances stimulation with comfort — creating a space that feels imaginative.
Libreria Conarte
Monterrey NL, MX
Status - Built
2016
This reading space was designed as an immersive architectural experience — a library that invites pause, curiosity, and visual exploration.
The stepped seating structure is enclosed by a geometric shell of angled wooden shelving, creating a tunnel-like volume where the books themselves become the architecture. The curved grid serves both as display and enclosure, blurring the line between furniture and spatial form.
Soft turquoise tones and natural wood keep the space bright and tactile, while the rhythm of the shelves creates a sense of intimacy and repetition. Cushioned seating pads built into the steps allow for both casual reading and small group gatherings, making the space flexible for individual and collective use.
Natural light filters through openings in the structure, adding depth and variation throughout the day. More than just a place to read, this library creates an atmosphere of calm engagement — where content, form, and function are completely integrated.
Kindo Store
Monterrey NL, MX
Status - Completed
2015
This retail space was designed to feel like a toy in itself — playful, tactile, and full of color. The concept takes direct inspiration from children’s building blocks and modular games, using oversized forms and bold pastels to turn the store into an immersive environment that kids and adults can both enjoy.
Instead of traditional racks and shelving, the store uses a network of bent metal tubes that twist and loop through the space, mimicking the lines of a toy train set or marble run. Each bend, surface, and form is functional, but also part of the visual play.
The material palette combines soft curves, glossy surfaces, natural wood, and candy-like colors to create a sense of familiarity and surprise. Displays are low, approachable, and designed to be seen from a child’s point of view — while still offering a strong visual identity from the outside.
This is more than a place to shop — it’s a space that invites exploration, movement, and delight, all grounded in a language of shapes that feels made for play.