CALILA STUDIO
Concepting/Art Direction
+17184960076
Taipei, Taiwan
Status - Built
2024
This Coach Play location on Chifeng Street was designed as a space that feels both local and unexpected — blending the brand’s global identity with the neighborhood’s creative, street-level energy.
The architecture references Taipei’s layered urban texture: informal, flexible, and alive. Materials were kept simple and tactile, allowing color, scale, and signage to take the lead in shaping the experience.
The layout invites movement and exploration — more like a curated corner store than a traditional boutique. Modular displays, custom fixtures, and bold graphics reflect Coach Play’s playful take on fashion and retail, while adapting to the street’s casual rhythm and foot traffic.
The space was built to feel grounded, expressive, and connected to its context — a retail presence with personality and a sense of place.