CALILA STUDIO
Concepting/Art Direction
+17184960076
London, UK
Status - Completed
2023
This installation was created as part of Coachtopia’s ongoing commitment to circularity and conscious design, taking over the main window display and in-store pop-up at Selfridges London.
The centerpiece is a spiral wooden structure inspired by the idea of continuous movement and reuse — a sculptural form that doubles as a display system for the Ergo bag collection. The structure was built using lightweight timber and repurposed cork, chosen for their low environmental impact and recyclability.
The visual language references both playground architecture and traditional craft systems — open, layered, and tactile — while celebrating the vibrant color palette of the upcycled Coachtopia pieces. Each bag is made from Coach leather scraps and post-consumer materials, making the display not just a showcase, but a statement about material transformation and design transparency.
The installation was designed to feel light, optimistic, and in motion — a physical expression of Coachtopia’s mission to rethink waste and craft in a playful, forward-looking way.